Hearing aids are sold by two types of state license holders – audiologists and hearing instrument specialists. I have purposely avoided a discussion of the 40-year conflict between these two dealer groups because it has nothing to do with which of them actually delivers the best overall value, and everything to do with their ongoing efforts to gain regulatory advantage over the other side.

As with any product that requires professional services, success will depend upon the integrity, dedication and skill of the practitioner you choose. Use “How to Win” to ensure that you’re being treated fairly on the raw material of better hearing – the hearing aid – then devote yourself to finding a practitioner who demonstrates the qualities of character you deserve.